The Skinny on Small Newspapers

It seems funny that many businesses base their growth on ridiculous numbers that haven’t any substance or benefits for the business itself. Take the big newspapers who crow about their massive circulation and how many homes receive the daily paper – this certainly doesn’t equate into any specific number of readers or a faithful community of readers.

Like the many news venues on TV, just because we surf through a few news channels and scan headlines or have the fat cat’s newspaper delivered to our doorstep daily doesn’t mean we read the newspaper from cover to cover or spend much of our time watching an entire hour of news on the tube. Nope, we’re the generation that runs on high octane without minutes to spare and we search out ways that make our life more enjoyable and the small newspaper just happens to fit the bill!

Yep, the smaller newspapers have stepped in at just the right time and just the right place. We have small newspapers at our fingertips anymore and over a hot cup of coffee, we can jump online and go to the site of our choice without dawdling, searching or cussing.

If its world, national or local news, it’s there for the asking or we can quickly see who’s being good and who’s being naughty in our world of today. Clothing, art, sports trends jump out at us and allow us to take a few seconds for an update, without getting into the boring and rather frustrating lengthy editorials in the big papers, which are chewed up, spit out and revamped before hitting our weary eyes.

Whether you’re the busy professional or the one who is at home keeping the home fires burning the small newspapers are starting to get our attention. We’re all tired of the commercialized system that tries to convince us that the “Big Boys” (larger papers) are capable of dropping the news we want to read at our doorstep anymore. We want condensed, bottom line information and the small newspaper guys are pretty savvy about what the reader craves in 2008.